Thinkific's new Seat Management experience
Thinkific was built for B2C course creators. When creators sold courses in bulk to B2B clients, managing student seats was clunky and manual. Course creators had to handle large CSV uploads and back-and-forth communication themselves because clients lacked an admin dashboard to manage or track their own learners.
The goal: Shift the administrative burden off the course creator by building an intuitive, end-to-end Seat Management dashboard for B2B buyers.
The end result:
Filled a major gap in the LMS e-commerce market.
Boosted our B2B customer satisfaction.
Increased bulk sale purchases, generating 167% more bulk order revenue since our launch in May 2025.
This is a private case study, undergoing some construction. Check back soon or send me an email if you're interested.